Back in the day, when one of my idols, Tony Robbins got his documentary on Netflix, an interviewer asked him:

Why Netflix?

Tony had a thriving business

A big audience

Loyal followers.

He could have just sold the documentary straight to us.

Why go with Netflix?

His answer:

The distribution.

At that time, he didn’t think there was any better way to get in front of that many people.

Millions and millions, he said.

Right into their living room.

Tony is a big hero of mine.

And from time to time, I would fantasize about getting my own show on Netflix.

Now, crazy as it seems, I can do even better than that.

Where?

How?

YouTube.

New data from Pew Research and Nielsen shows YouTube is completely dominant across every single category:

  • By Screen: It is the #1 streaming app on TVs, beating Netflix (12% vs 7.5% share).
    While other platforms capture short-term trends, YouTube captured the entire media ecosystem. **
  • By Age: It’s the #1 platform for Gen Z (93%), Millennials (92%), and Gen X (83%).
  • By Attention: Total cumulative time spent on YouTube is nearly DOUBLE that of TikTok.

Right.

Complete domination.

Plus, it’s broken up by interest as you well know.

  • My in-laws watch it daily for gardening content.
  • Baby Denning watches it for Paw Patrol.
  • My business partner Todd watches the Pitching Ninja baseball show

The list goes on forever.

And unlike Netflix, there are no producers to convince in order to gain access to these people.

But the best part is this...

You don't have to be a "YouTuber" to make YouTube worth your time.

I do not optimize for watch time, clicks, views, shares, followers, or subscribers on YouTube.

I optimize for money.

And I’m happy to tell you that is a way better game to play.

Partly because I don’t have to stress about competing with MrBeast for attention.

And partly because my YouTube channel is building trust 24/7 with customers on my behalf.

It’s pretty common for me to wake up to an inbox that looks like this

These are all people who want to work with me.

Anyway, enough for now.

I’m opening up my YouTube playbook in less than 48 hours with the Rich With YouTube workshop.

You can grab a seat at the link below

Spots are limited

Click here to book your seat for Rich with YouTube now.

Talk soon,

-Tim