If I could wave a magic wand and make one business “best practice” disappear, it’d be this one:

The “ideal client” exercise.

It works like this:

You sit alone in your room.

You think really hard.

You decide that your business will only sell to 45-year-old Belgians with 1.25 kids and a preference for pancakes instead of waffles.

So you try to make content targeting them.

And you immediately face 2 problems:

1. It’s hard as fVck to consistently make content for only that group.
2. That group won’t find you.

That “ideal client” thing comes from investors with literally millions to blow on ad money.

They can just buy all the 45-year-old Belgians.

Well, they can buy their attention anyway. Probably they won’t buy the whole country unless they love waffles.

Bad joke but you get it.

Anyway, the rest of us have two options:

1. Compete against deep pockets
2. Play a different game entirely.

Don’t have millions to spend getting leads?

Don’t want to spend any money?

Want to get customers for free?

Here’s how I’d do it:

​Watch - If I Wanted to Make $100K With Social Media Posts, Here’s What I’d Do​

Talk soon,

-Tim

P.S. Those of you at the YouTube workshop yesterday will notice me using several of the tactics I taught you.