Milicia will lead the brand’s global marketing strategy, further strengthening its positioning

Sant’Agata Bolognese, 23 July 2026 – Automobili Lamborghini announces the appointment of Francesco Milicia as Marketing Director, following Christian Mastro's transition to his new role as CEO of Automobili Lamborghini America. Effective 1 September 2026, Milicia will lead the brand's global marketing strategy, contributing to the consolidation of its positioning across international markets.

Francesco Milicia joins Automobili Lamborghini with significant international experience gained in the automotive sector, particularly within Ducati, a company within the Volkswagen Group. During his career he has led business development, commercial growth, digital transformation and organisational change initiatives across global markets. He also lived and worked in Asia for several years, developing a deep understanding of the dynamics and cultures of international markets.