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JULY 23, 2026 |
AI has made personalized content cheaper and faster to produce. Download
this new report to learn the forces shaping how consumers define personalization and what they mean for marketers. |
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In this edition: |
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TOP STORY |
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This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. |
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The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online. |
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IN THE NEWS |
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Google’s Q2 spending rises as revenues beat expectations. This signals that Google is willing to keep investing in AI as the technology contributes more directly to growth across its core businesses. |
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A second major social media ban is here. France passed a landmark ruling that will ban social media for children under 15, the first country in the European Union to do so. |
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ChatGPT ads shift from clicks to conversions. The company is rolling out conversion-based bidding, which uses tracking pixels placed across advertisers’ websites, product catalogs, and checkout pages to send conversion data back to OpenAI’s algorithm. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Americans are spending more on health and wellness, and the reasons have less to do with income than with institutional skepticism. That dynamic is creating a significant retail opportunity, one that major retailers are already moving to capture. |
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"[Wellness] has evolved into a much broader concept that combines physical health and mental health and emotional balance and lifestyle habits and longevity," said EMARKETER analyst Rajiv Leventhal in a recent episode of "Behind the Numbers." |
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QUIZ |
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True or false? A quarter of marketers say their marketing organization is a single, integrated team that seamlessly links brand building and performance. |
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