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JULY 23, 2026 |
US social media creator revenues will top $21 billion in 2026, more than double what they were in 2021, according to EMARKETER’s forecast. Dive into the latest data on the creator economy in this new report, made possible by Bili Social, to find out why brands are now investing more ad dollars to amplify creator content. |
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In this edition: |
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TOP STORY |
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In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index. This index tracks how often brands are mentioned and how they rank against competitors. This is the first edition for pet care, establishing the baseline against which future shifts will be measured. |
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IN THE NEWS |
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Amazon’s CPG gains strengthen its retail media advantage. Amazon’s push to add perishables to same-day deliveries last year, along with the platform’s vast selection, competitive pricing, and fast delivery speeds, has driven consumers to adjust their shopping habits, enabling it to take more routine purchases from traditional brick-and-mortar retailers. |
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Target pairs back-to-school price cuts with bigger store push to capture selective shoppers. The retailer will host back-to-school events in 2,000 stores on August 8, up from 400 last year, along with back-to-college move-in events in nearly 150 stores on August 16. |
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Taco Bell turns crisis response into a customer retention play. The promotion of a new menu item that doesn’t include lettuce comes shortly after the FDA and CDC linked lettuce served at some Taco Bell restaurants to a multistate Cyclospora outbreak. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Livestream commerce is real-time video shopping where hosts demonstrate products, answer viewer questions, and enable instant purchases through integrated checkout. The format merges entertainment with transaction, creating urgency through limited-time offers and exclusive drops. |
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Unlike traditional ecommerce, livestream shopping relies on interactive engagement. Viewers comment in real time, influencing which products get featured and receiving personalized recommendations. This FAQ breaks down livestream shopping trends and what they mean for marketers. |
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QUIZ |
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What percentage of consumers who stream said they’d be unlikely to see a film in a theater if it was available on streaming 45 days after its release? |
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A) 36% B) 46% C) 56% D) 66% |
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