Hi there,

US retail media ad spending will grow from just under $72 billion in 2026 to more than $113 billion in 2030, adding over $40 billion in incremental spend, according to our forecast.

That spending is concentrating among fewer, larger players, and the long tail is falling further behind. Our new analyst report, “Retail Media Ad Spending Forecast H1 2026,” tells you who’s winning, who’s losing ground, and where to put your budgets.

DOWNLOAD NOW

Plan your next move,
Sarah Marzano
Vice President and Principal Analyst
EMARKETER

Compliments of LiveRamp.