Patrick Kane's two-year, $16 million deal is seen by many as overpaying for a player whose best years are in the past, but the marketing aspect for the Hawks makes it probably worth every penny.
 

Chicago Tribune

Column: Patrick Kane’s return to the Blackhawks is a marketing coup — but will it help them win?

When it comes to promoting nostalgia, no one does it quite like the Chicago Blackhawks. So it’s not surprising they brought back franchise legend Patrick Kane.

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