When
Fortune published a 2016 magazine story with the coverline “
Silicon Valley Goes to Detroit,” few could have foreseen Detroit’s automakers—utterly behind the ball, it seemed—pushing back on Silicon Valley’s innovations.
But that’s what happened, at least for infotainment. Tired of giving away the farm to Apple and Google, General Motors—the biggest of the erstwhile Big 3—said last year it would refuse to support Apple’s CarPlay and Google’s Android Auto, driver preferences be damned.
Down the road in Dearborn, though, things were different.
That philosophical divide grew deeper this week as
Ford announced that it would embed Apple Maps directly in its upcoming universal electric vehicle platform. That means the vehicle will natively show Apple’s turn-by-turn directions on its displays—no iPhone necessary.
Apple Maps data will also inform Ford’s BlueCruise Level 2 hands-free driving feature and a new zonal architecture, industry jargon for how the electronics are physically arranged in a vehicle.
“Technology is at its best when it feels simple, intuitive and genuinely useful,” wrote Ford CEO Jim Farley
in a social media post.
The decision comes in addition to continued CarPlay support and is a big step toward the deeper integration necessary for the modern connected car. It’s also the latest hairpin turn for the thinking on display a decade ago.
“Nobody wants to get iPod-ed like the music industry,” one executive told
Fortune back then of the odd coupling of the techies and the gearheads. For Ford, it’s clear that if you can’t beat ‘em, join ‘em.
—AN