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JULY 24, 2026 |
Want to hear leaders from Al Jazeera, Dow Jones, The Associated Press, Freestar, and the Committee to Protect Journalists unpack what role should news play in the media mix? They’ll discuss how brand safety concerns are shaping investment decisions, practical approaches to evaluating risk, and where publishers, agencies, and advertisers see the future of news advertising heading.
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In this edition: |
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TOP STORY |
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This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms. |
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Many marketers are already making use of this format, but there's a lot of room for growth. US game ad revenues will surpass $10 billion by 2029, according to an EMARKETER forecast. In-game advertising will represent 2.3% of overall digital advertising spending in 2026. This indicates a disconnect between where marketers allocate budgets and where consumers spend their time: The average US consumer spends over one hour daily with digital gaming. |
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IN THE NEWS |
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Peacock’s first profitable quarter reflects a sports and streaming-led media shift. Comcast’s revenue growth would have been far lower without the World Cup. |
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Creator videos now account for over one-quarter of time with TV and video. Creators are becoming a larger part of consumers’ everyday video habits, particularly as their content expands onto TV screens. |
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Comscore gives podcast advertisers episode-level targeting data for smarter media buys. This will help advertisers collect information beyond basic show- and genre-level data. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market. |
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"We're one of the very few industries where our consumer is constantly aging in and out of our category," said Bec Bowman, head of brand and creative at Tacori. This creates a compressed window to capture attention and requires the brand to build awareness well before consumers enter the engagement ring shopping phase. |
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PODCAST |
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We discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. | | |
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