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JULY 24, 2026 |
As generative search, in-app commerce, and AI-driven recommendations reshape the path to purchase, one thing is clear: measurement isn’t just an analytics challenge, it’s a competitive advantage. Download this new research report, created in partnership with Partnerize, to learn: How AI-driven discovery is disrupting traditional search and social, and where budgets are shifting next. |
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In this edition: |
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TOP STORY |
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Back-to-school season is getting harder for retailers. Many parents plan to increase their budget from last year, but they’re taking longer to make decisions. That forces retailers to adapt to a longer, more complicated buying journey. |
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“Parents are already building their back-to-school shopping lists, and most of them aren't moving in a straight line from seeing an ad to buying something,” said Rod Paolucci, global head of marketing at Channel Factory. |
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IN THE NEWS |
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Retailers hold AI commerce advantage over ChatGPT. Agentic commerce adoption is proceeding slower than expected, with shoppers more comfortable using AI for research and discovery rather than completing purchases. |
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American Airlines’ outlook cut reveals the pressure of rising fuel costs. Uncertainty is hanging over the airline industry as fluctuating crude oil prices make even near-term planning difficult. |
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Amazon faces Senate scrutiny over marketplace oversight. Amazon is being investigated by a US Senate committee over allegations that individuals in China may have influenced its marketplace, per Bloomberg. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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As advertising executives prepare to descend on the French Riviera for Cannes Lions 2026, several sessions highlight the industry's most pressing challenges, from AI-powered creativity to the tension between brand values and customer demands. |
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The festival runs June 22-25 in Cannes, France. These four sessions reveal where the industry is headed. |
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QUIZ |
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What percentage of buy now, pay later (BNPL) users use the services of two or more BNPL providers? |
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A) 14% B) 34% C) 54% D) 74% |
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