The feature comes as the platform looks to take advantage of Gen Z’s increased desire for...

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Friday, July 24, 2026

Marketing Dive

Tinder expands Events as it chases Gen Z connection

The feature comes as the platform looks to take advantage of Gen Z’s increased desire for experiences to turn around user declines.

Social Media Today

Social media is becoming less social

A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.

Marketing Dive

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

Search Engine Roundtable

Google Ad Revenue Up 14.5% With Revenue Up 24% - Biggest Quarter Ever

Google reported its earnings today, its Q2 2026 earnings report showed search ad revenues up by 14.5% at $81.6 billion and overall revenue was up 24% at $119.8 billion. As you know...

Distilled

Winning Agentic Commerce: A CMO’s Guide

A shopper wants organic whole wheat flour. She doesn’t open your app. She doesn’t type anything into Google. She asks an AI assistant, it compares the options for her, and it drops one into the cart.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Digiday

In Graphic Detail: The real impact of creators at the World Cup

The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.

Digiday

How Bloom Nutrition is expanding internationally

Bloom Nutrition is launching in multiple foreign markets that include Australia, France and the U.K.

Search Engine Roundtable

ChatGPT Ads Manager Gains Conversions Value Tooltips

OpenAI has added a new tooltip to the conversions column within the ChatGPT Ads Manager. This tooltip shows the conversion values for View Through Attribution (VTA) and Click Through Attribution (CTA).

Adweek

Why Curie Redesigned Its Brand After Breaking Into Walmart

The deodorant brand's new look is heavily influenced by how people shop in stores.

CMSWire

Why Conversion Metrics Can't Prove Your AI Checkout Actually Worked

Checkout success and payment authorization don't confirm a valid order exists. Here's the three-metric model to measure what conversion misses.Continue reading...

Journal of Consumer Research Advance Access

Consumers Undervalue Multi-Option Alternatives

AbstractInitial choices often lead to downstream choices. Initial choices among restaurants lead to downstream choices among entrées, and initial choices among resorts lead to downstream choices among activities.

Adweek

Under Armour Turns Up the Heat With Heated Rivalry Star François Arnaud

Under Armour has teamed up with Heated Rivalry star François Arnaud as its new brand ambassador.