Hi there,

By 2030, nearly $1 of every $4 in digital advertising will flow through commerce media, according to EMARKETER data. That puts commerce media in direct competition with search, social, and connected TV, all of which have years of investment in measurement standards and planning infrastructure that commerce media is still building.

Commerce media is no longer just a retail story. Delivery platforms, travel providers, and financial services companies are building transaction-driven advertising offerings that will add more than $20 billion to the category by 2029. Our new analyst report, “Commerce Media Spending Forecast 2026,” maps where the growth is concentrating and what it means for advertisers.

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Best,
Sarah Marzano
Vice President and Principal Analyst
EMARKETER

Compliments of LiveRamp.