August is not exactly overflowing with obvious email campaign ideas. Back-to-school gets most of the attention, which was convenient for the newsletter earlier this week and less useful for anyone who still doesn't think they can tie their campaigns into school stuff.
So as we send you into the weekend, we are giving some attention to the emails nobody puts on the campaign calendar with three exclamation points. Everyone enjoys designing the launch email, the holiday campaign, or the shiny announcement. Nobody puts “update the confirmation email” on their vision board.
But confirmation emails often arrive when customers care the most. They have just spent money, booked something, registered an account, or handed over enough personal information to briefly question their decisions. So maybe put some time into your calendar to refresh those this upcoming month. Your future self will thank you. |
|
|
|
A quick ad moment, brought to you by... |
|
|
|
|
Read these so you can impress your colleagues (and your kids): |
| |
|
|
| When and how to call customers by name |
Personalization is not automatically good because a merge tag worked. This is a great reminder that names, dynamic content, and “personalized” copy need context, restraint, and human judgment. |
|
|
|
|
| What CNIL's deadline means for lifecycle teams |
It turns privacy compliance into an operational email problem: engagement segments, sunset flows, warmups, testing, consent records, and reporting all get messier when opens become consent-gated. |
|
|
|
|
|
How to get to 1 million subscribers (According to Kendall Baker) |
Kendall Baker helped build sports newsletters at The Hustle, Axios, and Yahoo, where Yahoo Sports AM now reaches more than a million subscribers. The best lesson here is not a growth hack. It is that trust compounds when a newsletter consistently gives readers the most useful, interesting, and human version of the day, even if that means linking to competitors or including the random little thing no algorithm would have chosen. |
|
|
|
|
| Building a brand means building a world |
A fictional beauty identity is not email marketing, but the lesson travels well: a strong brand system does not stop at a logo. It creates a world of type, texture, color, photography, packaging, and tone that can be extended across touchpoints, including the inbox. |
|
|
|
|
Thanks for reading & learning with us since November 2023. |
|
|
|
|
