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AUGUST 4, 2026 |
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In this edition: |
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TOP STORY |
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The NFL’s fan base is broadening, and advertisers now have a more diverse audience to reach over live digital channels. The upcoming season, which kicks off with its first preseason game August 6, will have more international games than ever as the league continues to grow a global audience. |
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US digital live sports viewership will reach 122.7 million, up 6.1% YoY, according to EMARKETER’s forecast. |
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The NFL’s current media rights agreements include two streaming-exclusive deals (Netflix and Prime Video), and four deals with broadcasters that include linear retransmission on streamers (ESPN, Paramount+, Peacock, and Fox One).
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IN THE NEWS |
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Snap revenues top estimates, but its US audience is shrinking. Snap reported Q2 revenue growth above analyst expectations on Monday, but investors were left wary about the company’s future as its North American user base declined again. |
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Event-driven ad spend in June masks slow future growth. US ad spending surged 19.3% YoY in June, reversing several months of YoY spending deceleration, according to Guideline’s latest US Ad Market Tracker update. |
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DoorDash builds retail relevance through relatable marketing. DoorDash is using consumers’ cringe-worthy purchases—like laxatives and UTI tests—as fodder for its latest CringeMart ad campaign. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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In June, retailers and brands kept experimenting with experiential marketing, cultural partnerships, and strategic pop-ups. The campaigns that stood out tied themselves to sports moments and real consumer engagement. |
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Here are the three retailers that won June’s “Unofficial Monthly Retailer Awards.” |
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QUIZ |
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What percentage of consumers say they never leave a negative review after a bad experience? |
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A) 17.7% B) 27.7% C) 37.7% D) 47.7% |
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