Is the European Market Ready for Air Conditioning? Inside Midea’s Blue Ocean Strategy. How the company used AI to design a new system and unlock massive demand. What Happens When AI Starts Doing Business with AI? Companies need new rules for governing what agents can see, decide, and do.

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01

Is the European Market Ready for Air Conditioning? Inside Midea’s Blue Ocean Strategy.

How the company used AI to design a new system and unlock massive demand.

by W. Chan Kim, Renée Mauborgne, and Mi Ji

 

02

What Happens When AI Starts Doing Business with AI?

Companies need new rules for governing what agents can see, decide, and do.

by Jafar Sabbah and Oguz A. Acar

 

03

Research: How Curveball Questions Can Surface the Insight You’re Looking For

By disrupting the script, you’re more likely to get a revealing answer.

by Nandil Bhatia, Wei Cai, and Sameer B. Srivastava

 

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