Consumer Technology Association SmartBrief
Plus: Macy's reports rise in spending among AI assistant users
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September 17, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Persona AI band is ready as a personal assistant
 
Persona AI band is ready as a personal assistant
Persona Band (Persona)
Persona is developing an AI-powered wristband designed to act as an always-available personal assistant, handling tasks such as calls, appointments and messages through voice commands. The band features dual microphones, three-day battery life and support for more than 120 languages.
Full Story: Digital Trends (9/16)
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Boost Sales: Convert Ads to Purchases
Transform how you engage customers with T-Mobile Advertising Solutions. Discover seamless integrations that turn ad interactions into real sales. Elevate your marketing strategy today. Learn more.
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Smart Home
 
Google Home gives AI agents a key to smart homes
Google Home MCP lets compatible AI agents such as Claude, Gemini and OpenClaw access and control connected smart-home devices, while also using device history to analyze what has happened in the home. The feature, available to Google Home Premium Advanced subscribers in the US, enables AI to manage lights, cameras and thermostats.
Full Story: Digital Trends (9/16)
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Don't let poor data ruin your AI strategy
Agentic AI personalizes bad product data faster, risking broken customer experiences and wasted time and money. Download the top takeaways from our recent webinar, featuring panel discussion insights from leaders at Toshiba, Feedonomics, and Stibo Systems, to learn how to build a unified data foundation. Drive better campaign KPIs and scale your retail AI strategy with confidence. Access now
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From Blue Chips to Startups
 
Roku takes aim at streaming churn with new bundle strategy
 
The Roku headquarters in San Jose, California, US, on Monday, June 15, 2026. Fox Corp. agreed to acquire Roku Inc. in a deal valued at about $22 billion including debt, creating a new television juggernaut and marking a big push into ad-supported streaming.  Photographer: David Paul Morris/Bloomberg via Getty Images
(Bloomberg/Getty Images)
Roku has introduced 30 customizable bundles through its Premium Subscriptions program, including services such as AMC+, Fox One and Starz, the first time the streaming platform has offered bundles. The move, which offers up to 30% savings compared with individual subscriptions, comes as bundling becomes increasingly popular among streaming platforms.
Full Story: Deadline Hollywood (9/17)
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What drives bundling adoption?
Only 22% of consumers bundle today. But price isn't the real reason the rest hold back. It's perceived risk. See what builds the confidence to bundle home internet and wireless services and how you can earn it. Download the ebook.
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Tech News
 
Automakers reclaim dashboard control with proprietary systems
Automakers are increasingly prioritizing control over the in-car user experience by developing proprietary infotainment systems. The move marks a clear effort by manufacturers to own the full digital experience within their vehicles. However, this strategy raises concerns about consumer trust, especially regarding data privacy concerns.
Full Story: Engadget (9/13)
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