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Why Superhuman is on an acquisition streak | TWiST 2351
Shishir Mehrotra on why the productivity suite bought Rows, GPT Zero, and Fathon, and how Superhuman decides where and when you most need an AI detector
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We tend to have Shishir Mehrotra on TWiST after Superhuman has bought something, and this time, they’ve actually bought three different somethings.
Since his last visit, Superhuman has picked up the Portuguese spreadsheet startup Rows, the AI-content detector GPT Zero, AND popular AI meeting note-taker Fathom.
But don’t start calling them the US Bending Spoons! As Shishir points out, they’re actually playing the opposite strategy. While B. Spoons picks up products that are past their prime and extends their lifespan, Superhuman grabs products that are growing but lacks distribution, then shares them across its much larger platform.
Plus Jason’s checking out this very Substack and all of Lon’s hard work, AND we’re rewatching that viral jet-powered Tesla demo. Marketing stunt… or the greatest ever marketing stunt? You make the call.
Guest
Relevant Links
Billionaire Admits WSJ Op-Ed Was Written Using AI (The Wrap)
Hector Serrano’s viral UCG post
Railway’s AEO strategy interview
FBI arrests Saudi OpenAI engineer (CNBC)
OpenAI sued by 8 states (CNBC)
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