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You’re reading the free edition. Paid subscribers get a Tactical & Practical founder tip every weekday. That’s 250+ tips a year for around 40 cents each.
SATURDAY UPDATE: This Week in Founder Hacks
Our new Saturday edition replays the best T&P tips from the past week
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Welcome to TWiST Newsletter Saturdays, a quick rundown of the Tactical & Practical tips you might have missed this week (if you only subscribe to the free edition), plus some of the other startup strategy and productivity threads we’re following around YouTube, builder communities, and social media.
THIS WEEK’S T&P POSTS
Here are this week’s highlights for our paid subscribers:
How to Calculate Your “Payback Month”
A handy guide for determining when to scale up your marketing budget, from The 1440 Newsletter team, based on open rates (or your favored success metric).
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A Guide to Hybrid Zero-Based Budgeting
A variation on the popular approach to annual budgeting, without the extreme time and expense of a full zero-based budget. Inspired by Confluent (now IBM) CFO Rohan Sivaram.
How to Get More Recommendations from LLMs and Agents
A deep dive from Railway CEO and founder Jake Cooper on Answer Engine Optimization (AEO) and how to make your product appeal more to agents and AI assistants. This was arguably the week’s most direct and helpful advice.
8 Simple Steps for Improving Your Cold Email Outreach
A great list of tips from OneSchema co-founder and CEO Christina Gilbert from YC’s Startup School channel. She recommends new founders do their first 100 outreaches without automation, to learn everything they can about what approaches work and what gets ignored.
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